Monthly Archives: December 2016

4 Tips to Boost Your Practice’s Social Media Marketing

It is no secret that the power of social media is growing throughout all facets of society. Social media is becoming a major source of information for clients and patients to gain knowledge about various topics and conditions. It is vital that your practice has a strong social media brand in order to garner a following of patients and prospective patients that will utilize your trusted and respected services!

 

 

1. Develop a Business Brand

In business, it’s said that your brand is composed of the things said about you after you leave the room. A brand should be authentic, consistent and provide a meaningful experience. In order to gain a significant following on social media, it is key that you develop and hone a brand for your practice.

 

2. Share Quality Content

When determining what should be posted to your social platforms, it is necessary that you share content that is relevant to your practice and your followers. Engagement is key when growing your social media influence; therefore, the content you share must be consistent with your brand. Content can be shared in the form of infographics, blog posts, videos and photos.

 

3. Connect with Fellow Physicians and Professionals

Networking is essential to growing your business both offline and online. Through connecting and following fellow industry professionals, you can attract the attention of prospective patients. A simple comment of support on a photo or blog post goes a long way in social media!

 

4. Post on Schedule

Developing a posting schedule catered to each platform ensures consistency for your target audience. For Facebook and Twitter, posting in the early afternoon is ideal for maximum reach. On LinkedIn, early morning postings are best, whereas for Instagram, the evening hours are ideal. Utilizing a social media management tool such as Hootsuite is a great way to spread content and posting schedules on multiple platforms.

 

 

Are you interested in learning more tips about growing your social media following? Grow the Practice is happy to help your practice reach its social marketing needs! Call us at 1-800-383-1148.

5 Ways to Boost Medical Staff Morale

Staff morale is important for all businesses, but perhaps more so with medical practices. Staff morale leads to staff retention and reliability. Doctors need to be able to rely on the staff to get things done so that they can tend to their patients effectively. Patients rely on the staff to be helpful and courteous in a time when they may feel vulnerable. Employees that are happy will come in on time and will be more willing to go above and beyond for doctors and patients when needed.
Here are five ways you can boost morale at your practice:

  1. Give praise.This is possibly the simplest and most cost effective way to boost morale in your office. When praise is due, give it freely. Have your praise and “thank-yous” to the staff outnumber your criticisms. After a good week, take a moment to stand in front of your staff and patients in the waiting room to thank them for a great week.
  2. Silly Office Contest.Another low-cost way to boost morale and fun in the office is to have silly contests with prizes. Have a “Silly Scrub Day” and award prizes for best handmade or purchased silly scrub. Have an “Office Triathlon/Olympics” with events such as Fastest Paper-Collator, Most paper balls tossed into recycle bin, and Most Pens in Mug. Remember to give prizes like small trophies, certificates, or even a parking spot.
  3. Feed Your Staff. If your budget allows it, the occasional pizza party goes a long way. If there’s a nice bakery nearby, consider ordering cupcakes and personally handing them out to your staff rather than leaving them in a common area. No need to wait for a birthday. Do it “just because.”
  4. Give recognition.Recognize employees for special accomplishments. Pay attention to employment anniversaries, new and re-certifications, and project completions. One way to do this: Give your employee(s) a giant card signed by the staff with little messages of congratulations.
  5. Skill Development:Let your employees know that you are invested in them and their future with the practice. Encourage them to take weekend or night classes and seminars, or a mentoring program.  Make sure your employees are receiving training in their job duty areas. Learning new things and new ways are exciting!

 

For more ways to boost the performance of your medical practice, give us a call at 212-374-1425 to schedule a free consultation.