Tag Archives: medical marketing

3 Steps to Becoming a Networking Pro

 

Networking Your Way to a Successful Medical Practice

The mention of the word “networking” can instill fear in many people. Some imagine a networking event to be a scene of chaotic conversations and endless business card swapping, but that is not what networking truly entails! Regardless of being an introvert, extrovert, or anywhere in between, the concept of networking can be very puzzling to newcomers in the business industry.

 

 

As a businessperson, your network will become a huge asset to your professional career. Your network can be a source of partnership for a new business venture or a form of assistance in a time of need. In an effort to help clarify the meaning of networking, we have created three simple steps to help make anyone a networking pro!

 

Connect!

The core of networking is about getting to know other people. We network on a daily basis. Greeting the barista during morning rush and chatting with employees of the company down the hall are just a few examples. For business, it’s important to remember that networking is about helping others more so than helping yourself. Listen to others as they speak and offer advice or assistance with a project. At your next networking event, remember that you don’t need to hand out business cards to everyone in the room; rather, get to know the right people and speak with them.

 

 

Build!

Congratulations on making meaningful connections! Now, try to bring value to those new connections! Much like any other relationship in life, value needs to be implemented and made known in order to be successful. Connect with your networks on social media. Share news articles or video clips that would interest them. A great way to build connections is to introduce your networks to others with similar interests. Being the source of a dynamic partnership is a fulfilling feeling.

 

Maintain!

The final step in becoming a networking pro is to maintain the connections you’ve made. It would senseless to make wonderful connections only to overlook them as your career progresses. It’s necessary to follow-up with connections into order to build a strong network. Meet up with connections from time to time, and if distance is an issue, exchange emails or Skype chat.

 

We hope that we shed a positive light on the meaning of networking. Remember that networking should not be self-serving as much as it should emphasize making significant connections. So register for an event, put on a smile and connect, build and maintain!

Public Relations for Your Medical Practice

Is Public Relations Worth the Investment?

When starting a business, investing in a public relations (PR) plan is necessary for connecting your brand message to your customer base. Public relations will bring awareness to your business, which is essential for a small business. Unlike big businesses with established and prestigious brands, small business owners need the help of a strong public relations plan to bolster business up.

 

 

First, identify the objectivity of your enterprise, then outline the goal. Having set the goal, form strategies to accomplish your objectivity and the tactics needed to implement them. You can do PR by your self by way of interview in print and electronic media, articles in news papers, community participation. Now, to bolster your biz volume take the treaded way along with the newer mode of communication i.e. utilize the power of the Web, particularly social networks which are inexpensive. Create web site, utilize social networking.

Judy Spencer, Emerald Director with Amway joined the company as a registered consumer, where as a home maker, she would buy goods for her home at a discounted rate. But soon she plunged completely into the net work business. Today she has more then 6,000 down line and a steady income. Describing her success story she said she made people aware about the benefit they would get though the company, held community meetings. Her business rose by leap and bound from work of mouth and recommendation.

 

 

Again, Kenny Dale in Kansas City had a roofing business 30 years ago. An unusually violent tornado hit Kansas City a few years ago. It left thousands of shake shingle roofs in wreck. Demand for roof repairs far exceeded local contractors’ abilities to meet them. Kenny realized here was a long-term opportunity for him. The day after the storm Kenny called all the local television news programs. He described his operations and credentials, and expertly instructed desperate viewers how to use plastic sheeting, heavy wood staples and plywood to create an effective temporary roof. Kenny became his own very effective public relations consultant. Kenny and Judy are a prime example of a small business owner’s inborn ability to combine their own resources with basic public relations techniques to achieve excellent result.

Regardless of the path your business takes, PR is the right step for small entrepreneurs as it will bolster your enterprise, hence, it is worth the investment.

 

If you need a customized public relations plan for your medical practice, Grow the Practice is here to help! Contact us at 1-800-383-1148 or email info@growthepractice.com. 

Branding Your Medical Practice

For the brand owner a brand may begin with an idea. In the case of medical marketing, your practice is the brand and your patients are the consumers. For the consumer, however, a brand is truly born when you deliver it to them. Branding delivery is a perpetual process that occurs every time a consumer or patient comes in contact with your brand.

The Importance of Branding

 


Although advertising has the crucial purpose of setting up products and services, brand delivery is the moment of truth, advertising is one big “I can…” speech that influences brand delivery and for a successful brand delivery it is imperative that advertising is in harmony with the brand potential.

While embellishment is advertising’s nature and as a brand marketer you can’t do without it, what you need to understand here is that the wider the gap between your brand’s promise and its ability to fulfill it, the harder it is your brand to land on the other side where eager consumers await. Make sure they’re waiting for something that you can ultimately provide.

 

First Position; Verb, NOT Noun

Brand positioning is important for your brand to connect with the maximum number of the relevant people. Being at the wrong place at the wrong time can kill you. The same is true for your brand. Faulty brand positioning can waste a perfectly good brand.

When launching your brand you have to position it properly. The position of your brand is clear in your mind as “Number 1”. However your brand’s ‘position’ in the eyes of the consumer is a different concept.

As far as your products and services are concerned, consumers view the world looking for things that will fulfill their needs & wants and solve their problems. Good brand positioning practices are all based on a simple premise: You have to be very clear how your product/service will fulfill each need/want or solve what problem, for which types of people.

The procedures involved in product positioning cover market defining, mindshare determining, defining product space, determining product’s location in product space and determining the ideal vector (the target market’s preferred combination of attributes/dimensions). All of them are based on the above mentioned objective that can also be explained as: Examining the fit between a) The position of your product and b) The position of the ideal vector.

 

The Obvious, the Interesting and the Sad

It’s obvious that every brand owner/marketer craves brand loyalty.

The interesting thing is that consumers crave brand loyalty too! People have a desire (albeit subconscious) to be associated with a good brand, even if it means as consumers.

The sad part is that only a few brand owners are able to appreciate the consumers’ desires and achieve brand loyalty.

 

Expectation Satisfaction VS Customer Satisfaction

 


Everyone knows what customer satisfaction is and how it’s important for good branding. The problem is that when launching a brand, its owners usually fail to comprehend the ‘customer’ part of customer satisfaction. A new brand HAS no customers! So how can you ‘satisfy’ them? What they should be doing is focus on satisfying ‘EXPECTATIONS’ of PROSPECTIVE customers.

Customers in general have expectations from a brand before it is launched. Your advertising and marketing efforts are (or at least should be) the primary factors that shape that expectation. For brand owners looking to launch a new brand, or launching themselves at launching brands (newbies) the words ‘Expectation Satisfaction’ should mean more than the words ‘Customer Satisfaction’. Because if your brand doesn’t satisfy people’s expectations with it, the people won’t become your customers and this will kill your new born brand in its crib.

 

Patients’ Eyes Only

As a brand owner it’s understandable that you love your brand and hope that good branding will enable consumers to see how good your brand really is. The thing is that the difference between good branding and good brands is…NOTHING – not in the eyes of the consumers and the eyes of the consumers are the only ones that matter! If you appreciate this basic branding lesson, you have started in the right direction to launching a successful brand.

 

If you need help growing your medical practice, contact our consultants at Grow the Practice at 1-800-383-1148 or visit www.growthepractice.com!

Team Building for Your Medical Practice’s Success

Building the Best Team for Your Practice

In business, the best idea or greatest partnership will not reach maximum potential if the team working behind the scenes is not functioning properly. The team is truly at the core of the business since these individuals are the powerhouses keeping the organization running. In order to help your business reach its full potential, we want to share some ways to build the team you need to get the job done.

 

The core of team building is building relationships. Communication is the basis of any solid relationship. As the manager, it is your job to make sure the team is functioning as one. A great way to open communication between your team is to organize ways in which the group can meet as a whole. This can be as simple as a monthly team lunch, weekly check-ins between employees or occasional activities like company trips or outings. When employees make connections amongst each other, a sense of comfort is achieved and communication opens up.

Social media is also an effective way to build a strong team. Start a Facebook page for your company and allow employees to make posts. Use LinkedIn to make connections with your team. Encourage your team to engage more on Twitter. When employees feel a personal sense of connection to their company, productivity will surely boost.

Finally, great teams need great leaders! Allow yourself to become the leader your team needs in order to reach success. Remember, you are the person your team looks to in times of need or stress. Leadership and team building go hand-in-hand. So, round your team and lead them to the way of success!

 

The staff at Grow the Practice is here to help you build the team you need in order to reach success! Call 1800-383-1148 or visit www.growthepractice.com to speak with a representative.

Business Planning for Your Medical Practice

Business Plans are often used to get funding or for internal purposes. A business plan can be a resource guide to increasing productivity, achieving sustained profits, and to establish relationships.  When you create a business plan, you put into writing the business concept, analyze the market, and state how the company will manage finances, but what happens after the business plan is finished? That’s what we’ll be discussing in this blog.

The Process

Internally, you can use a business plan to give insight into how your company intends to grow and do business over the next five, 10 or 20 years. This insight can be directed towards your new employees who want to feel like they can build a future with you, long time employees who may feel jaded as to feeling like a simple cog in a machine. People like and want to feel that they are a part of something. When people see something they are a part of grow, they feel they’re growing as well.
When your business is up and running, its easy to get caught in the day to day grind. Sometimes you might catch yourself taking a glance at “the other guys” and that’s where taking a look at your look at your business plan comes in. When putting together your plan, you likely listed local and regional competitors as well as doing a SWOT analysis. Use your business plan to reflect on some of the competitors that have had to close up shop. Enjoy the win. You might even look at one of your competitors and see them as an opportunity for expansion. If you’re business is rocking and rolling, you might be able to expand your business by buying out one of your competitors.

Suppliers like working with companies that can pay and can do business over time. If a supplier is selling to your company on credit–letting you take delivery of goods and pay for them later–that supplier is your creditor. Suppliers who allow invoice selling have the same legitimate interest in your business’s strategy and soundness as does a banker. Suppliers want to work with business with a history and a future so having a business plan to offer them can show them that.

 

The Outcome

After you have your business plan written, don’t be afraid to show it to people who matter other than your bankers and investors. The people who you do business with and do business for you should see that you have an idea of where you’ve been and where you’re going. You and your executive team may even need a reminder.

 

If you need a business plan or your company needs help to realign itself with your old business plan, give us a call at 1-800-383-1148 or visit www.buildtheplan.com.

Why Recruitment and Staffing is Crucial to your Practice

In the context of medical practice management,  five main functions are necessary for the success of an organization.

These are:

• Planning

• Organizing

• Staffing

• Controlling

• Directing

 

Each of these is a crucial step to be administered for the success of a business. The collective success of all functions makes the organization stand successfully. Here we will talk about the staffing function and its importance to an organization.

Staffing basically means FILLING and KEEP FILLED the job positions in an organization Staffing function also includes the Recruitment Decision. Recruitment is the process of creating a pool of employees suitable for employment followed by selecting the prospective employees from amongst them. This is a very important aspect of the management process as employees are one of the most important assets of an organization.

They are the ones on whom the functioning of the organization depends. A good recruitment and staffing decision is extremely beneficial to an organization in the long run. Your recruitment process will also aid in the motivation of employees. This is achieved by building an impression that people have been selected because they deserve to, it really helps set standards for the organization. Most importantly an organization is free from future hassles of re-recruitment and re-staffing thus saving upon future monetary as well as non-monetary resources of the organization.

The recruitment process in an organization has three main stages. Firstly it consists of identifying the job requirements. This consists of finding out the job description and specifications, and the number of staff required to fill in the job position. The Second stage consists of building the pool of resources i.e. potential employees from which the company selects the prospective candidates. The Third and the most important part of staffing is that of selecting from among the prospective pool of employees, those who are most suitable for the organizations purpose.

The human resources of an organization are the ones on whom the proper functioning of an organization depends. By telling that staffing means keeping and keep filled, it does not mean filling up job positions just for the sake of it.

Staffing is all about having the right person for the right job.

For specialized Staffing Solutions, contact us at Grow the Practice!

5 Inspiring Quotes for Building A Medical Practice

There was a time when riding a bicycle was the toughest job in the world. But after a series of trials and a few bruises, you finally learned how to balance properly. The same is true with your starting your medical practice. Many people give up after making a few mistakes in the beginning. But it’s not the end. If you truly believe in your passion and spirit, trials and obstacles seem less daunting.

The following post is a collection of quotes that can set you on the right path and re-focus on your goals, and help you leave fear and negativity behind.

 

Check out these inspiring quotes before you launch your medical practice.

1)   “The last 10% it takes to launch something takes as much energy as the first 90%.”
–Rob Kalin, co-founder of Etsy

 This one is especially for startups. As they say well begun is half done and it takes a great deal to simply start. A great business plan can help you make a powerful start.

2)   Make your team feel respected, empowered and genuinely excited about the company’s mission.” – Tim Westergren, co-founder of Pandora

The best way to create a sense of community among your team is by involving them in your mission. Now, what if your business lacks a mission? How will you inculcate coordination in your employees? A clear-cut business plan is the answer.

3)   “Unless you are a fortune-teller, long-term business planning is a fantasy.”
–Jason Fried, founder of 37signals

 

What does this mean for you? We know you cannot stop thinking about your business turning into a multi-million dollar company. But as a start-up, it’s best to focus on short-term goals. The long term plans will fall into place.

4)   The strategy is to first know what you don’t know, the tactic is to grind, and the value is to remember: there are plenty of places to innovate.” –David Friedberg, founder of Weatherbill

 

Best places to innovate? The market.

You need to clearly understand what’s selling in the market, what is not and then plan accordingly. A good marketing plan can benefit your practice.

5)   “Even if you don’t have the perfect idea to begin with, you can likely adapt.” –Victoria Ransom, co-founder of Wildfire Interactive

 

 

It’s okay if you’re unsure of taking the first step towards starting your practice. Contact us at Grow the Practice and create a business plan and start your journey!