Is Public Relations Worth the Investment?
When starting a business, investing in a public relations (PR) plan is necessary for connecting your brand message to your customer base. Public relations will bring awareness to your business, which is essential for a small business. Unlike big businesses with established and prestigious brands, small business owners need the help of a strong public relations plan to bolster business up.
First, identify the objectivity of your enterprise, then outline the goal. Having set the goal, form strategies to accomplish your objectivity and the tactics needed to implement them. You can do PR by your self by way of interview in print and electronic media, articles in news papers, community participation. Now, to bolster your biz volume take the treaded way along with the newer mode of communication i.e. utilize the power of the Web, particularly social networks which are inexpensive. Create web site, utilize social networking.
Judy Spencer, Emerald Director with Amway joined the company as a registered consumer, where as a home maker, she would buy goods for her home at a discounted rate. But soon she plunged completely into the net work business. Today she has more then 6,000 down line and a steady income. Describing her success story she said she made people aware about the benefit they would get though the company, held community meetings. Her business rose by leap and bound from work of mouth and recommendation.
Again, Kenny Dale in Kansas City had a roofing business 30 years ago. An unusually violent tornado hit Kansas City a few years ago. It left thousands of shake shingle roofs in wreck. Demand for roof repairs far exceeded local contractors’ abilities to meet them. Kenny realized here was a long-term opportunity for him. The day after the storm Kenny called all the local television news programs. He described his operations and credentials, and expertly instructed desperate viewers how to use plastic sheeting, heavy wood staples and plywood to create an effective temporary roof. Kenny became his own very effective public relations consultant. Kenny and Judy are a prime example of a small business owner’s inborn ability to combine their own resources with basic public relations techniques to achieve excellent result.
Regardless of the path your business takes, PR is the right step for small entrepreneurs as it will bolster your enterprise, hence, it is worth the investment.
If you need a customized public relations plan for your medical practice, Grow the Practice is here to help! Contact us at 1-800-383-1148 or email firstname.lastname@example.org.